This was a little mind-blowing. Disney was the #1 licensor in the world last year, which speaks to the amount of Disney-related licensed products on the market—apparel, toys, flatware, bedsheets, etc. I was surprised that Winnie the Pooh and Cars were such big franchises for Disney, above Spiderman, even, but then I remembered all the Pooh Bear preschool merchandise and that Cars Land is still fairly new.
I’m looking forward to seeing how Disney manages its Star Wars licensees. I wonder whether they’ll continue to reissue figures the way Hasbro did in the past few years. This became common practice over the past few years, and I know a lot of collectors that stopped buying figures because they didn’t want to buy the same figure in a different packaging. In any case, I thought this article was interesting. I hadn’t really thought about licensing in this way before.